Aruba and Sensitel have teamed to enable retailers to optimize associate:shopper ratios based on the volume, dwell time, time of day, and travel path of shoppers. Set up by zones, the location of associated and unassociated client devices is captured by Aruba access points and the resulting RTLS data feed is sent to the StaffCaster cloud server. Based on location, staffing, and other parameters the StaffCaster system will recommend how staff should be redirected to best serve shoppers. The solution is intended to reduce abandonment due to inattention, and to increase basket size by cross- and up-selling. Managers can dynamically assign staff to different zones with a single click.
Sensitel provides cloud-based integrated sensing, monitoring, and locationing services. Its StaffCaster solution is a real-time, cloud-based subscription service that uses event data from Wi-Fi networks and store-based feeds to recommend hour-by-hour staffing levels and positioning. StaffCaster gives store managers both up-to-date views of store traffic patterns in different zones and automated recommendations on staff positioning needed to achieve acceptable conversion rates. E-mail and SMS alerts are sent automatically to temporary staff in response to changes in traffic volume.