Santa Clara, CA - June 15, 2015 : Silicon Valley-based Sensitel won a joint award at IBM's
Hackathon held at Galvanize, san Francisco, at IBM's launch event for opening of Spark Technology
Traditional brick-and- mortar retailers are losing to online buyers and hundreds of brand-name
stores are closing due to declining sales. To gain customers back and to improve their shopping
experience, some forward-looking retailers are turning to facial intelligence and recognition to
improve customer engagement and personalization.
Until today, auto-detecting faces has been hard, and impossible in real time. With Apache
Spark™ and the Data Scientist Workbench, instant and continual facial recognition gathering is
within reach for business users outside of large-scale enterprises-retailers, event-planners, or
security, with potential applications for missing persons as well.
At a Spark™ Hackathon, Sportphotos.com's
Brandon Schatz and Sensitel's Ray Sikka created Search
by Selfie, a facial recognition and intelligence application. Happily surprised by the ease of working
with machine learning algorithms and Spark, Brandon and Ray realized they could take a picture,
extract key features, transform those key features to normalize the data of the faces, and then train
models in Spark. Matching the input against MLib models, they were able to begin quickly
identifying individuals by their face, body, and items like racing bibs. Now deployed in the
SportsPhotos.com platform, Search by Selfie can process photographs from large-scale events like
marathons, and help individuals find photographs of themselves, even when their bib number isn't
present. On an even larger scale, intelligent search systems could be built to help missing persons
cases by search through data sources like public security cameras. Search by Selfie and future
applications modeled after it helps pull individuals into view out of an anonymous crowd.
For additional coverage, you can review this press release at
Based in Silicon Valley, Sensitel is an innovation-driven company whose purpose is to improve the
quality of human life by transforming the way people work, live, and move. Its mission is to be
leading provider of Sensing, Monitoring, and Tracking Services by 2020. Sensitel sells software as a
service, stays engaged with users on an ongoing basis, and help them succeed with Sensitel's
For more information, visit www.sensitel.com
and follow them on LinkedIn.
M. R. Pamidi